海角直播 prof expects Halloween sales gain
海角直播 Marketing Professor Dan Howard says Halloween sales are usually good indicator of which way the economy is headed and he predicts this will be a good season.
By Kerri Panchuk
Dallas Business Journal
Is the economy truly in recovery?
Dan Howard, a marketing professor at 海角直播's Cox School of Business, says we鈥檒l know in time because Halloween sales are a barometer of whether the American economy is truly in recovery or heading for another "chilling" dip.
But, he鈥檚 optimistic and expects higher Halloween sales will signal a return to greater consumer optimism.
鈥淢y predictions are that Halloween will be much less scary this year, compared to last year, economically speaking. I predict a 15-20 percent increase in the amount families spend on candy, costumes and decorations,鈥 said Howard.
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